The Binary Pulse Perception Calibration Exercise™.

Too often, design tries to be the tail wagging the dog. While Binary Pulse is staffed by veteran technology marketers and design professionals, we also understand that no one knows your company better than you. You have valuable insight into your organization, products and target customers. Understanding that vision is a critical objective for us at the onset of a project.

Graphic design is a subjective, highly personal endeavor. Perceptions of design vary by person, biased by their individual experience and preferences. Binary Pulse’s Perception Calibration Exercise adds method and structure to the design process by:

1) identifying key messaging goals of a particular design project
2) determining perceptions of those key messaging goals by ranking design samples along value “continuums”
3) translating those perceptions into aesthetic executions

By identifying how key decision makers interpret certain aesthetic attributes, we design pieces that are decisively in line with client objectives from inception.

“Key decision makers” are ideally the audience for a certain design project. In lieu of comprehensive focus group testing, surveying key internal executives to ascertain their interpretations of aesthetic qualities is extremely valuable in building consensus on design prior to it even beginning.

Administered at the Binary Pulse offices (a great off-site exercise for your team) or at your location (we know time is tight), the Perception Calibration Exercise typically takes 2 to 3 hours from start to finish. Often times it reveals new information and directions about a project you may not have previously even considered.

The Perception Calibration Exercise reaps huge rewards for our clients time and time again. To learn more, give us a call at 714-429-0110.