A CONTENT MARKETING FIRM
FOR TECHNOLOGY COMPANIES

Tim Howell

Tim Howell started in the technology industry directly out of college working in regional sales with the large Japanese multinational, NEC, where he worked with resellers and regional distributors marketing and selling NEC’s displays, notebooks, printers and optical media products.

After NEC, Tim became Director of Marketing of a leading direct marketer of computer and peripheral products where he was an integral part of the management team that grew sales over 200% in just 1 1/2 years.

Tim then went on to a large enterprise software company to manage the relationship with a top National distributor. It was there that he envisioned a more efficient way to market software products through the channel.

As a Principal and marketing strategist of Binary Pulse, Tim leverages his extensive background in marketing and B2B sales to help companies achieve their marketing goals. In more than two decades with Binary Pulse, he’s worked with more than 200 companies, from small VC-backed startups to many of the world’s leading organizations.

Tim graduated from Arizona State University with a Bachelor of Science degree in Marketing. He currently resides in Corona Del Mar, California.

Drew Mehl

Drew Mehl has nearly 30 years of experience in the ad agency business. A copywriter by trade, Drew cut his teeth in a number of Phoenix-area B2B agencies. Through this experience, he came to realize that B2B marketers and, most notably, technology companies, were starved for creative that values audience benefits over product features. This simple principle, combined with his inherent fascination with gadgets (and more than a little science fiction), soon pointed Drew toward working exclusively with tech clients.

In 1996, Drew joined Hurt/Scott Technology Marketing—the progenitor of Binary Pulse—as Creative Director. He helped institute an approach to design that prioritizes relevant messaging, engaging creative, and exceptional customer service. In 1998, Drew became a Principal with Tim Howell and re-launched the agency as Binary Pulse Technology Marketing. Since that time, Binary Pulse has become one of the preeminent marketing firms serving technology brands large and small—across the nation and around the globe.

Drew graduated from the University of Arizona with a Bachelor of Science degree in Marketing. He currently resides in Scottsdale, Arizona.