Ones and Zeros

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

If you’re in the throes of a website (re)design, and user login factors into the mix, here’s some research that is definitely worth considering.

Here are 10 ways technology companies can market content now.

Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of st

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campa

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible

A classic video that shows how, in 1994, Katie Couric and Bryant Gumbel seemed totally dumbfounded by what the Internet was/is. A great chronicle of just how far and fast we’ve come in 17 short years.

Binary Pulse completed its corporate relocation last week after a full decade at its previous Costa Mesa address. Moving offices or homes is always a natural catalyst for reflection. And this move was no different.

Reading the recent news about Barnes & Noble’s financial woes and the suspected complicity of e-book sales in the company’s decline, my belief that the days of the printed book becoming a piece of nostalgia are fast approaching intensi

With holidays quickly approaching and a planned visit from my parents, I realized that I didn’t have a bed for our new guest room but really didn’t think about it much until I saw an ad in the Wall Street Journal for an inflatable bed from Frontgat

Lately, the Binary Pulse ecosystem of clients, vendors and employees has been discussing the economic outlook. Along with much of the nation, we acknowledge a nascent optimism about the hopes for a return to prosperity in 2010.

Color is clearly one of the most basic elements in any visual branding strategy. Color evokes psychological and even physiological reactions. It reflects things about your company and products in a powerful, unconscious way. Increasingly, technology ma