Ones and Zeros

After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to ex

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the

The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.