Repackaging a Global Semiconductor Brand

Amkor Technology, Inc. pioneered the Outsourced Semiconductor Assembly and Test (OSAT) model more than a half-century ago. Today, Amkor is one of the world’s largest providers of semiconductor packaging, design, and test services—enabling a critical and invaluable bridge between semiconductor fabs and global electronics manufacturers.

Amkor manages production facilities, R&D centers, and sales and support offices in Asia, EMEA, and the US. Despite a global workforce numbering more than 25,000 employees and a pivotal role supporting some of the largest semiconductor brands in the world, Amkor struggled with a dated and underwhelming public persona. Amkor partnered with Binary Pulse to rethink their brand, establishing a verbal and visual identity worthy of their leadership position within the industry.

Binary Pulse introduced a fresh and dynamic new brand to Amkor that elevated its face to market. Anchored by a complete global web overhaul, the rebrand has organically grown and evolved across a range of initiatives, from orchestrating global sales events to inaugurating factories in South Korea and Vietnam. We’ve helped integrate the use of video across business units, generated multi-channel ad campaigns, and penned press releases that broadcast Amkor’s technology announcements and corporate milestones.