Semiconductor Industry Association

The Client

The Semiconductor Industry Association (SIA) advances policies that help the industry grow and unites semiconductor companies around common challenges. SIA seeks to strengthen U.S. leadership in semiconductor manufacturing, design, and research by working with Congress, the Administration, and key industry stakeholders to encourage policies and regulations that fuel innovation, propel business, and drive international competition.

The Challenge

The semiconductor industry finds itself in the world’s economic and political crosshairs. Always a critical component of modern technologies, the global pandemic and increasing political tensions put the essential role of semiconductors in sharp focus beginning in 2020. A worldwide shortage sent shockwaves throughout every industry and along the length of every supply chain. SIA tasked Binary Pulse with creating a content campaign to support its vital mission to seek more funding for the US semiconductor industry.

The Solution

Binary Pulse worked with subject matter experts at SIA to better understand its four key policy priorities: research, manufacturing, trade, and workforce. Collecting compelling statistics and trend information, we produced a series of videos and companion infographics to equip SIA lobbyists and PR specialists. Content was distributed between 2020-2022, culminating in a video that put a specific spotlight on the profound implications of COVID. Infographics were repurposed as presentation slides as well as contiguous standalone documents.

RESULTS

WHAT WE ACHIEVED

In July 2022, Congress passed the CHIPS Act of 2022 to strengthen domestic semiconductor manufacturing, design and research, fortify the economy and national security, and reinforce America’s chip supply chains. The CHIPS Act includes semiconductor manufacturing grants, research investments, and investment tax credits.

Binary Pulse Technology Marketing is honored to be part of SIA’s mission and recent successes in championing important legislation. We are gratified to see our content regularly shared in SIA communications and look forward to continuing to support the self-sufficient growth of the semiconductor industry in the U.S.